This one is brought to you by engadget. Here's what they said:
It’s the day TiVo hoped would never come: tomorrow DirecTV is launching a $30 million advertising campaign to introduce its new in-house digital video recorder, the R15 DirecTV Plus DVR. This doesn’t by any means spell the end of TiVo. DirecTV users account for only a small percentage of the company’s overall revenue — they’re only making about a buck a month off of every DirecTV with TiVo subscribe, which is way less than they’re making from standalone subscribers — but this arrangement did help them pump up their subcriber base in a pretty significant way.
My bit:
I have DirecTV with Tivo and i must say I think it is the greatest thing alive. It's just a great service and allows you to record one show while watching another. The interface is amazing and I understand why it has "changed TV." For those of you that don't have it, get it. Best thing you will ever do and also get it through Tivo and not DirecTV
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