Deal. NBC previously served YouTube with orders to take down the now famous 'Lazy Sunday' clip and other SNL footage. It seems now according to Clickz.com NBC has decided to take advantage of YouTube's immense popularity.
NBC has reached an agreement with YouTube that says that YouTube will promote NBC's fall lineup and other shows for one year on its site. YouTube will have an official NBC "Channel" that will have exclusive clips to promote shows such as The Office, The Tonight Show with Jay Leno, and others.
Also, a contest will be held for the best 20-second user created promos for the hit show "The Office." The contest will run through July 21 and the top promos will be featured on-air and on The Office's official website.
YouTube's co-founder and CEO Chad Hurly stated, "We are delighted to work with NBC on an official basis. Bringing more enertaining and exlusive content to YouTube helps further our goal of providing the best video entertainment experience on the Internet."
NBC has taken a step in the right direction and realized the benefits of YouTube and is trying to capitalize on its market. I wish other major networks follow the same road as NBC because they are taking a turn in the right direction. After the Lazy Sunday fiasco many in the blogosphere denounced NBC and proclaimed them evil. Now, I think NBC will be seen in a different light.