Sunday, January 29, 2006

Amazon may distribute films digitally!

Amazon has started to develop a digital download service for the DVDs available on its site. They are considering a few options for its streaming video service which would differentiate its service from iTunes, such as allowing a customer to stream a movie and credit the purchase against the price of a DVD. Amazon does not want to divert sales from its DVDs, but they do want to use streaming video to help drive DVD sales. Amazon is considering allowing customers to stream content from DVDs to their computer while waiting for the hard copy to be delivered. Each time a customer streams the video, the price of the streaming video will be credited towards the purchase of a DVD.

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